Last updated: December 2025
1. Introduction
Wisenode (“we”, “us”, or “our”) operates the website wisenode.co.uk (the “Website”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website.
2. Data Controller
For the purposes of UK data protection legislation, the data controller is: Wisenode United Kingdom
Email: contact@wisenode.co.uk
Website: https://wisenode.co.uk
3. Information We Collect
3.1 Personal Data You Provide
We may collect the following personal information that you voluntarily provide to us:
- Contact Information: Name, email address, and any other information you provide when using our contact form
- Newsletter Subscription: Email address when you subscribe to our newsletter
- Comments: Name, email address, website URL (optional), and comment content when you leave comments on our articles
- Correspondence: Any information you provide when you contact us directly
3.2 Information Automatically Collected
When you visit our Website, we automatically collect certain information about your device, including:
- Log Data: IP address, browser type and version, operating system, time zone setting, browser plug-in types and versions, pages visited, time and date of visits, time spent on pages, and other diagnostic data
- Device Information: Hardware model, operating system, unique device identifiers
- Location Data: General location information (country/city level) based on your IP address
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies
4. How We Use Your Information
We use the information we collect for the following purposes:
4.1 Providing and Improving Our Services
- To operate and maintain our Website
- To respond to your enquiries and provide customer support
- To improve our content and user experience
- To understand how visitors use our Website through analytics
4.2 Communication
- To send you our newsletter (only if you’ve subscribed)
- To respond to your comments and questions
- To send administrative information such as updates to our policies
4.3 Marketing and Analytics
- To analyse Website usage and trends
- To personalise your experience on our Website
- To display relevant advertisements (through third-party advertising networks)
4.4 Legal Compliance
- To comply with legal obligations
- To protect our rights and property
- To prevent fraud and ensure Website security
5. Legal Basis for Processing
We process your personal data under the following legal bases:
- Consent: When you subscribe to our newsletter, leave comments, or accept cookies (Article 6(1)(a) UK GDPR)
- Legitimate Interests: To operate our Website, improve our services, and protect against fraud (Article 6(1)(f) UK GDPR)
- Legal Obligation: To comply with applicable laws and regulations (Article 6(1)(c) UK GDPR)
6. Cookies and Tracking Technologies
6.1 What Are Cookies
Cookies are small text files stored on your device when you visit our Website. We use cookies to enhance your browsing experience, analyse Website traffic, and personalise content.
6.2 Types of Cookies We Use
Strictly Necessary Cookies: Essential for the Website to function properly. These cannot be disabled. Functional Cookies: Remember your preferences and settings to improve your experience. Analytics Cookies: Help us understand how visitors interact with our Website through Google Analytics. Advertising Cookies: Used to display relevant advertisements through Google AdSense and other advertising networks.
6.3 Managing Cookies
You can control and manage cookies through our cookie consent banner when you first visit the Website. You can also adjust your browser settings to refuse cookies or delete existing cookies. Please note that disabling certain cookies may affect Website functionality. To opt out of Google Analytics tracking, visit: Google Analytics Opt-out Browser Add-on
7. Third-Party Services
We use the following third-party services that may collect information about you:
7.1 Google Analytics
We use Google Analytics to analyse Website traffic and usage patterns. Google Analytics collects information such as how often users visit the Website, what pages they visit, and what other sites they used prior to coming to the Website. Google Analytics uses cookies and may collect your IP address (which is anonymised before processing). The information collected is transmitted to and stored by Google on servers in the United States and other countries. Data Processor: Google LLC / Google Ireland Limited Privacy Policy: https://policies.google.com/privacy IP Anonymisation: Enabled
7.2 Google AdSense
We use Google AdSense to display advertisements on our Website. Google AdSense uses cookies to serve ads based on your prior visits to our Website and other websites on the internet. You can opt out of personalised advertising by visiting Google Ads Settings or www.aboutads.info. Data Processor: Google LLC / Google Ireland Limited Privacy Policy: https://policies.google.com/privacy
7.3 Web Hosting
Our Website is hosted by a third-party hosting provider. Server log files containing IP addresses, browser information, and access times are stored on their servers. Hosting Provider: UK-based hosting service Server Location: United Kingdom Legal Basis: Legitimate interest in providing a secure and reliable Website
7.4 Content Delivery Network (CDN)
We may use CDN services to deliver Website content more efficiently. These services may process your IP address and location data to optimise content delivery.
7.5 Email Service Provider
If you subscribe to our newsletter, your email address is processed by our email service provider. We use industry-standard email marketing platforms that comply with UK GDPR requirements. You can unsubscribe from our newsletter at any time by clicking the “unsubscribe” link in any email we send you.
7.6 Comment System
When you leave a comment on our Website, we collect the information you provide in the comment form. Your name, email address, and website URL (if provided) are stored in our database. We use this information to display your comment and to prevent spam. Your IP address is also collected and stored for security purposes and to prevent spam comments.
7.7 Social Media Plugins
Our Website may contain social media sharing buttons (such as Twitter, Facebook, LinkedIn, Pinterest). When you use these buttons, the respective social media platform may collect information about your visit. Please refer to their privacy policies for more information.
8. Affiliate Links and Advertising
8.1 Affiliate Marketing
Some links on our Website are affiliate links. This means we may earn a commission if you click on these links and make a purchase, at no additional cost to you. Affiliate links are clearly disclosed in our content. We participate in the following affiliate programmes:
- Amazon Associates Programme (UK)
- Awin UK
- Other UK-based affiliate networks
8.2 Sponsored Content
We may publish sponsored content or paid partnerships. All sponsored content is clearly labelled as “Sponsored”, “Advertisement”, or “In Partnership with [Brand Name]”.
9. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy:
- Contact Form Submissions: Retained for up to 2 years or until you request deletion
- Newsletter Subscriptions: Retained until you unsubscribe
- Comments: Retained indefinitely unless you request deletion
- Analytics Data: Google Analytics data is retained for 26 months
- Server Logs: Typically retained for 90 days
- Cookies: Vary by type (session cookies expire when you close your browser; persistent cookies may last up to 2 years)
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction:
- SSL/TLS Encryption: Our Website uses HTTPS encryption to protect data in transit
- Secure Hosting: Our hosting provider implements industry-standard security measures
- Access Controls: Personal data is only accessible to authorised personnel
- Regular Updates: We keep our software and security measures up to date
- Backup Systems: Regular backups are performed to prevent data loss
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.
11. International Data Transfers
Your personal data may be transferred to and processed in countries outside the United Kingdom, including the United States (particularly through Google services). When we transfer your data internationally, we ensure appropriate safeguards are in place:
- Transfers to countries with adequacy decisions from the UK government
- Standard Contractual Clauses approved by the ICO
- Other lawful transfer mechanisms under UK GDPR
12. Your Rights Under UK GDPR
Under UK data protection law, you have the following rights:
12.1 Right of Access
You have the right to request a copy of the personal data we hold about you (Article 15 UK GDPR).
12.2 Right to Rectification
You have the right to request correction of inaccurate or incomplete personal data (Article 16 UK GDPR).
12.3 Right to Erasure (“Right to be Forgotten”)
You have the right to request deletion of your personal data in certain circumstances (Article 17 UK GDPR).
12.4 Right to Restrict Processing
You have the right to request that we restrict the processing of your personal data in certain circumstances (Article 18 UK GDPR).
12.5 Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format (Article 20 UK GDPR).
12.6 Right to Object
You have the right to object to our processing of your personal data based on legitimate interests or for direct marketing purposes (Article 21 UK GDPR).
12.7 Right to Withdraw Consent
Where we process your data based on consent, you have the right to withdraw that consent at any time. This does not affect the lawfulness of processing before consent was withdrawn.
12.8 Automated Decision-Making
We do not use automated decision-making or profiling that produces legal effects or similarly significantly affects you.
12.9 How to Exercise Your Rights
To exercise any of these rights, please contact us at: Email: contact@wisenode.co.uk Subject: Data Protection Request We will respond to your request within one month. In some cases, we may extend this period by two further months where necessary, taking into account the complexity of your request.
13. Children’s Privacy
Our Website is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us, and we will delete such information.
14. Links to Other Websites
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Updating the “Last updated” date at the top of this Privacy Policy
- Posting a notice on our Website homepage
- Sending an email to newsletter subscribers (for significant changes)
Your continued use of the Website after changes are posted constitutes your acceptance of the revised Privacy Policy.
16. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: Email: contact@wisenode.co.uk Subject Line: Privacy Policy Enquiry Website: wisenode.co.uk/contact We aim to respond to all enquiries within 48 hours during business days.
17. Complaints to the ICO
If you believe we have not handled your personal data properly, or you are unhappy with our response to any requests you have made regarding your personal data, you have the right to lodge a complaint with the UK supervisory authority: Information Commissioner’s Office (ICO) Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Telephone: 0303 123 1113 Website: https://ico.org.uk/ Make a Complaint: https://ico.org.uk/make-a-complaint/
18. Marketing Communications
We will only send you marketing communications if you have consented to receive them. You can opt out of marketing communications at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Contacting us at contact@wisenode.co.uk
- Updating your preferences in your account settings (if applicable)
Please note that even if you opt out of marketing communications, we may still send you non-marketing emails related to your use of our Website or in response to your enquiries.
19. Do Not Track Signals
Some browsers have a “Do Not Track” feature that lets you tell websites you do not want to have your online activities tracked. We currently do not respond to browser “Do Not Track” signals. However, you can manage cookies and tracking technologies through our cookie consent banner and your browser settings.
20. PECR Compliance
In addition to UK GDPR, we comply with the Privacy and Electronic Communications Regulations (PECR) 2003. This includes:
- Obtaining consent before placing non-essential cookies on your device
- Providing clear information about cookies we use
- Only sending marketing emails to those who have opted in
- Including an easy way to unsubscribe from marketing emails
- Not concealing our identity in electronic communications
⚠️ Important Notice: This Privacy Policy is provided as a comprehensive template. While we have taken care to ensure it covers standard requirements under UK GDPR and PECR, we recommend having it reviewed by a qualified data protection solicitor to ensure it fully meets your specific circumstances and legal obligations.
Last updated: December 2025